Pitti Uomo is not only a smorgasboard of fashionistas for street-style photography kings Scott Schuman and Tommy Ton – it is also and more importantly a place of business. It’s a tradeshow in Florence, Italy that’s been around since 1972, a four-day event in which retailers, buyers, and editors come together to view upcoming collections.

So while you’re enjoying galleries of street-style invading the Internet over the next few days, remember that the notorious Pitti Uomo Wall, littered in cigarette butts by the world’s most stylish men, is much more than a chance to update your blog. It is here where today’s trendsetters pick what you’ll be wearing or would like to wear two seasons from now.