Whether it’s stripping off for PETA or voting ‘GREEN’, Vivienne Westwood has always been as much an activist as she is an iconic fashion figure. Colby Keller, the prodigious adult film star, is the newest face (and crotch) of the Vivienne Westwood SS16 campaign.

The campaign, titled “Mirror the World,” was shot by photographer Juergen Teller around the alleys, canals, shipyards and palazzos of Venice, Italy, highlighting the beauty and decay of the ancient city – and the urgent need to save it.

You can see the rest of the campaign (and Colby’s eggplant) on the Vivienne Westwood website here (NSFW).