To celebrate the new face, bulge and body of Tommy Hilfiger, the all-American brand took Rafael Nadal and a squad of genetically gifted brandmates to the hard courts of New York City’s Bryant Park for a game of strip-tennis. Nadal started the game in a wool suit, which he removed piece-by-piece as he lost points in a Jane Lynch–refereed exhibition match.

Given that he’s one of the best tennis players in the world, he didn’t have to show too much, but fortunately his TOMMYXNADAL ads show what we were missing. The campaign sees a cheeky Nadal taking it all off for the Tommy Hilfiger brand!