Tommy Hilfiger announces its Spring 2016 global advertising campaign: Wish You Were Here. Inspired by an island-hopping holiday to exotic locales in St. Vincent and The Grenadines, the campaign celebrates relaxed Caribbean lifestyle and the spirited, playful “twist” that’s uniquely Tommy.

Set against a backdrop of turquoise waters and white sand beaches, the signature style combines laidback island ease with a sophisticated touch; it’s iconic holiday style at its best.

Wish You Were Here is photographed by Craig McDean, styling by Karl Templer and creative direction by Trey Laird and will launch globally in March 2016.