Designing from their shop on the Lower East Side, the ALIFE crew will tell you how sports have had a long- lasting in influence on the way they live and create street wear. The latest PUMA x ALIFE collection is built upon this passion and knowledge and draws inspiration from soccer, featuring the No.1 PUMA Archive logo and ALIFE’s 158 print – the player’s number representing their shop at 158 Rivington Street.

Footwear in the PUMA x ALIFE collection sees the bustling atmosphere of New York’s streets come to life in the Blaze of Glory x ALIFE, with a sprayed speckle Trinomic tooling design executed in neoprene and nubuck leather.