A new fragrance for men
After the success of Legend and Emblem, Montblanc launches a new fragrance that pays tribute to a theme to which it is closely linked: exploration.
My personal exploration of Montblanc EXPLORER began with a luxurious cruise in the spanking new Audi Q855 tfsi to the elegant Stellenrust Wine Estate where a ‘select and fortunate’ few wined and dined on the very finest; the air wafting sensually with the woody-aromatic scent of EXPLORER and the misty, earthy vales of Stellenbosch.
But I digress.
If you don’t have time to read the entire post, trust me you’ll want to watch the campaign video below. Shot locally in South Africa and beautifully captured by photographer John Balsom, the advertising campaign evokes both the splendour of open roads, unexplored landscapes and imposing mountains – yes, ours!
Rugged yet refined and accompanied by his favourite objects: a road map, his classic Aston Martin Db6, leather jacket, and his Montblanc EXPLORER fragrance; this man can adapt to anything life throws at him.
The name Montblanc EXPLORER was an obvious choice: the Maison has been a favourite among keen travelers for the past century, thanks to its infamous fountain pens whose ink never leaks, whatever happens in life or travel, thus cultivating a quality that is essential in the eyes of every pioneer: reliability.
Montblanc shares the same relentless quest for excellence as explorers. Climbing summits, challenging conventions and exploring the four corners of the globe.
From South Africa to Haiti, Italy, Germany and Indonesia; Montblanc EXPLORER invites men on a fantastic olfactory journey.
AN OLFACTORY TRAVEL DIARY
To create Montblanc EXPLORER, three outstanding talents from Givaudan have combined their expertise: Jordi Fernandez, Antoine Maisondieu and Olivier Pescheux. Each of them brought their own knowledge of a specific ingredient and their emotional experience, both as a nose and a traveler, to this unique collaborative project.
Together they developed their own travel diary to create this extraordinary new fragrance: Bergamot from Italy, Vetiver from Haiti and Patchouli from Indonesia, turning Montblanc EXPLORER into a sensual invitation to travel the world.
The top note bursts with effusive Bergamot from Italy, revealing the bright, energetic and intensely fresh and green side of the fragrance’s heart, paired with the masculine notes of French Clary Sage and spicy Pink Pepper to initiate a dialogue full of character.
The heart note journeys to the remotest part of Haiti: where the most refined vetiver is organically and ethically produced. Celebrated by perfumers all over the world, Haiti’s vetiver oil is comparable to no other, thanks to its smoky hues and its slight overtone evoking hazelnut.
A final stopover takes us to Indonesia and the island of Sulawesi to discover a new type of patchouli of unparalleled quality. This patchouli has been developed exclusively for Montblanc fragrances. Sharp, modern and naturally elegant, Montblanc EXPLORER is created around this new and bewitching woody structure.
A DESIGN OF SARTORIAL ELEGANCE
The bottle itself echoes the earth’s two hemispheres, recalling the multiple destinations explored during this olfactory expedition. Made of thick glass, with a leather-like protective sheath enveloping the bottle printed with the elegant Saffiano motif used on Montblanc creations since 1926, its spherical shape evokes timeless solidity. At the bottom, like a mythical treasure, lies Montblanc’s emblem, the iconic star representing the six glaciers of the highest mountain in Europe.
A CONNECTED JOURNEY
To complement this olfactory adventure, VR headsets will give customers the opportunity to immerse themselves in the world of Montblanc EXPLORER. You will be able to discover the breath-taking landscapes of the advertising campaign via four virtual reality videos offering a 360° view of these magnificent sites.
One lucky subscriber stands the chance to win a
Montblanc EXPLORER 100ml EDP R1395.00