David Beckham’s latest H&M campaign for the launch of the “Spring ’16 Modern Essentials selected by David Beckham” collection is quite possibly the most charming fashion ad yet. It’s really worth a watch. Shot on the streets of Lisbon, Beckham realises that everyone wants to dress just like him – highlighting his role as a style leader to millions of men around the world. Having already seen the collection – we certainly do!

The pieces he wears in the film are all selected by David from the Modern Essentials collection now available in Sandton City and V&A Waterfront H&M stores.