The Fashion Film is the hottest new marketing genre pioneered by fashion icons such as Karl Lagerfeld, Bruce Webber and David Simms. It is fast gaining traction with top fashion houses, brands and sponsors as a way of exposing their brand and new ranges to a global audience while encouraging the viewer to engage with the DNA behind the fashion label.

As the creative hub of sub Saharan Africa, Cape Town is the perfect city to host Africa’s Mercedes-Benz Bokeh Fashion Film Festival. The city is already a top destination for fashion shoots and a prime location for international film crews with a wealth of local talent in both the fashion and film industries. This event provides the opportunity to align these two thriving industries in the city.

This year the thriving festival will be held at the trendy 5 star African Pride Hotel – 15 on Orange Hotel in the heart of the Cape Town CBD.