To commemorate 140 years of Scottish heritage artists, fans of the brand, and fashion enthusiasts have been invited by Lyle & Scott to create an original masterpiece for The 140 Series. Each creative taking part is invited to submit one artwork that represents their chosen year between 1874 and 2014.
The 140 pieces of artwork will be used to construct a timeline that represents Lyle & Scott’s innovation since 1874. The artists will receive full profit from their artwork; in addition to this the artwork that fetches the three highest bids will receive: R5000, R3000, and R2000, respectively.
To support this creative series, advertising agency DDB will also offer two six month paid internships to student participants.