HUGO Parfums unveils the next chapter of its #YourTimeIsNow campaign with a new limited edition scent – HUGO Urban Journey – a refreshingly energizing, woody and aromatic take on its original scent Hugo for Men.

Loaded with uplifting floral and green notes, Urban Journey first smells modern, clean and invigorating before intensifying with the aromatic and gritty notes of black tea. Warm and woody Guaiac wood and sandalwood complete the scent giving it a refined and confident finish. The juice is captured in HUGO’s iconic, minimalist flask-shaped bottle, this time with a unique concrete-like finish.

With every spray you’ll be inspired to get out there and find adventure – even in your own city!