Hollywood heartthrob Zac Efron has been revealed as the newest brand ambassador for Hugo by Hugo Boss. The ultimate embodiment of millennial masculinity, the High School Musical star will inspire the next generation of pioneers as part of an innovative new campaign launching early 2017 for one of the brand’s iconic male fragrances, HUGO Man.

An intriguing mix of classic movie star with an irreverent, urban edge, Zac’s unique style, confidence, charisma and wit makes him the perfect advocate for HUGO Man’s biggest venture yet. The campaign is all about living in the moment and acting on your passions to achieve your goals, it’s a movement for all those who aspire to live their dreams.

#YOURTIMEISNOW – discover the new ambassador for HUGO Man Fragrances here.