There was a communal sigh of relief from men all over the country when Baxter of California products arrived at Cape Town’s The House of Machines. For years SA men have been adding BoC’s grooming products to their international shopping lists. Created by Baxter Finley in 1965 in California, BoC has since become one of the world’s most iconic men’s skincare and shaving brands. With old-school packaging and high-tech practice, no grooming regimen is complete, or stylish enough, without a selection of Baxter of California products.