PUMA has collaborated with cult British luxury lifestyle brand House of Hackney, originally an interiors label founded by husband and wife team Javvy M Royle and Frieda Gormley in 2010 in Hackney, London. The duo, both stemming from a product and fashion design background, set out to “take the beige out of interiors”.
Their distinctive use of clashing and combining different fabrics and patterns extends to the collaboration with PUMA; in line with the tradition-inspired approach of House Of Hackney, the Hackney Empire, Dalston Rose and Palmeral prints are integrated into the range.
