After celebrating 30 years in Japan with a see now/ buy now runway collection, Diesel released a powerful FW16 campaign embodying their rebellious 90’s ethos. Each image in the campaign is basically a motivational poster, complete with one of 50 rules For Successful Living.

Shot by Terry Richardson, the images will be featured in a special exhibition in Tokyo, and travel to Shanghai, London, Milan and New York, all before 2017.

See the rest of the campaign and shop Diesel’s ‘Successful Living’ campaign here.