The new Diesel AW15 campaign titled ‘Decoded’ is a no-nonsense, straightforward, genuine and transparent campaign. The campaign combines real and raw images with direct and obvious headlines – but of course – in the coolest way possible.

Shot by Richard Burbridge, styled by Nicola Formichetti, and featuring some of the coolest kids around like pro skater Ben Nordberg, this is not your run-of-the-mill campaign that aims to entice with encrypted messages. We approve!