Global sports brand PUMA collaborates with Polish brand UEG for the first time making it the first full European collaboration within the PUMA Select line. Inspired by the human need of reaching higher, traveling farther, exploring more, of overcoming our own limitations, not only in sport performance but also in personal evolution with a strong metaphor of cosmic exploration.
The design refers to the costumes of astronauts ~ a mix of clean silhouettes with a bold graphic language of emergency symbols and prints in both apparel and footwear reflect the desire to being free of gravity’s restraints and common restrictions.
