…its new advertising campaign for ALLURE HOMME SPORT, filmed by the talented young photographer and director Jacob Sutton. CHANEL chose Jacob Sutton for his modern, elegant style and for the technical artistry of his work.

This new campaign includes three films that are both spectacular and unexpected. Each illustrates a sport where man encounters nature with boldness and prowess: diving, downhill skateboarding and horseback riding.

For this campaign, CHANEL chose three new faces: Hugo Parisi, a professional diver from Brazil; Adam Crigler, an equally professional American skateboarder; and Luke Grimes, a young American actor.