There is something unmistakably masculine about the varsity jacket. We’ve all owned one at some time or the other, or still do – it’s one of those timeless wardrobe items that can be retro or expressly current at the same time. So we were very chuffed to see one...
Today, the story has a new chapter: the Typewriter Edition collection. This time, the focus is an object from not so long ago – the typewriter. It’s a sophisticated legacy that Persol interprets – using the finest materials and its own artisanal savoir faire – with...
This collection seamlessly pulls together ALIFE’s diverse creativity while staying true to PUMA’s heritage. Through apparel, footwear and accessories the collection tells the story of Downtown New York; an integral part of PUMA’s rich street wear history. Bright...
The PUMA Star is a brand new re-issue for this season, never re-issued before. Dating back as far as 1976 it is rich in tennis history. Easy to wear and with a clean silhouette this season’s look is seen in rich, soft leathers in neutral colours. For the sneaker lover...
One of PUMA’s main focuses for SS15 is their tennis collection, which drops in stores in SA from February 2015 and celebrates PUMA’s rich tennis heritage. The PUMA SELECT Tennis collection sees the Boris Becker OG make a welcome return amongst a full collection of...
If you’re heading back to the office and the thought of wearing a shirt and tie is about as appealing as shaving with razor wire – don’t stress! With the re-emergence of the Preppy look, the classic polo T-shirt has never been so popular. While golfers...
