For the first time ever, each of the Calvin Klein brands – Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear – are presented together in compelling images and video featuring a provocative blend of young Hollywood icons.

The NEW eye-catching CK SS16 campaign titled “I ________ in #mycalvins.” features young holywood icons such as Justin Bieber and & Kendal Jenner. It strives to take Calvin Klein out of the bedroom and move from the passive, solo moment of the static selfie to live action.

See the rest of the campaign here.