adidas Originals introduces the new P.O.D. System footwear concept derived from adidas’ collective memory, engineered with a popular sole unit. Fusing a high rebound EVA forefoot, BOOST heel and Point of Deflection bridge, the P.O.D. System combines three individual innovations from the past to create the future standard in footwear.
The debut of the P.O.D. System celebrates the interplay between the shoe’s unique tooling, contemporary technology and distinct aesthetic – a testimony to a whole that is greater than the sum of its parts.
To highlight the inspiration behind the new footwear silhouette, adidas Originals present a short documentary film that explores the P.O.D. System’s deeply considered design.
The film is truly worth a watch! VIEW HERE:
