Created in St-Tropez in 1971, Vilebrequin has established itself over the past 44 years as the purveyor of top quality swimwear for men and women, worn internationally by the likes of royalty, actors and sportsmen.

The V&A Waterfront and Melrose Arch stores have gone a long way in locally showcasing what the internationally acclaimed brand has to offer and with the addition of the new Nelson Mandela Square store, Vilebrequin luxury swimwear is a whole lot closer to your poolside.

The first Vilebrequin swim trunks were born from the imagination of journalist Fred Prysquel who fashioned stylish swimwear from spinnaker canvas. Quick-drying and durable, Vilebrequin swim trunks – bursting with bright colours and whimsical prints – soon became the essence of a carefree lifestyle relished by those holidaying along the Mediterranean in the early 70s such as the screen goddess Brigitte Bardot, heartthrob Alain Delon, screenwriter Roger Vadim and many more. Today Vilebrequin remains the preferred swimwear of European Royalty, actor Jude Law, hip-hop kingpin Jay-Z and tennis legend Rafael Nadal.

That’s a list worth adding your name to!