The Weeknd’s long awaited collaboration with Swedish retailer, H&M, is on the verge of release. But before the collection drops on Thursday, March 2, the brand teased the upcoming capsule even more with a campaign starring the R&B singer.
The campaign highlights The Weeknd’s vision of what’s iconic for him. The collection blends utility and streetwear silhouettes with tailored lines, bringing together the important men’s wear statements of the season.
The Weeknd’s XO insignia is a reoccurring motif and can be seen adorning hoodies, bomber jackets and sweaters. Standout pieces include a biker jacket, a trench coat, and a zip-up work shirt.
Watch out for all the items from The Weekend hitting H&M stores on Thursday March 2nd 2017.
Have a look at the collection below and the video here.