FIRST LOOK: THE WEEKND ANNOUNCES SECOND COLLECTION WITH H&M

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Yesterday The Weeknd announced via Instagram that he has once again collaborated with H&M on an exclusive collection. The singer described his previous H&M collection as “every piece being effortless and fresh” – and it looks like this collection will be no different.

So far, we know that the collection will feature a few XO-branded pieces such as sweatshirts, hoodies, a baseball jacket and a bomber jacket. There will also be non-branded pieces that are selected by The Weeknd as part of his campaign.

‘Selected by The Weeknd’ is an 18-piece collection of men’s wardrobe essentials that will launch in selected H&M stores worldwide from the 28th September 2017.

Follow H&M SA on Twitter and Facebook to stay updated.

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