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For SS15 British brand, Ben Sherman, celebrates London. The campaign is a strong statement to the proud heritage of the brand, London – the city they call home, and the city which is famous for the sartorial style the brand is synonymous with. 

At the heart of the campaign is the transformative moment of Buttoning Up. Buttoning Up is that final moment of preparation, as you take pride in your appearance, and ensure you are ready for the day (or night) ahead. This is your call to action.

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