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Emma Jordan

Johannesburg-based Emma Jordan has lived in London, New York, LA, and Delhi. She has an Honours degree in Fashion Communication from Central Saint Martins, and has written for most glossy lifestyle titles - including Harpers, W, GQ and Esquire. In 2011, she brought home the Africa Fashion Awards: Fashion Communicator of the Year for online fashion site iFashion. She continues to write, alongside consulting as a fashion strategy advisor with particular expertise in African fashion and lifestyle.  Contact her here:

Latest posts from Emma

Advocates: Vilebrequin

Written by | Found in: Advocates | Posted on: 12 Dec 2013 - 2:59 pm
  • Shop 6230, Victoria Wharf. V&A Waterfront, Cape Town. HL 57 (Upper Level) Galleria The Piazza. Melrose Arch. Johannesburg.

Anyone that knows anything about beachwear knows, that when in St. Tropez, the only trunks to wear are those created by Fred Prysquel in the Bardot-crazy resort of 1971. Known for bright and fun beach shorts – the Vilebrequin range (named after a gear stick!) – has been churning out must-have swimwear in fruit and flower motifs for over thirty years. By wonderful co-incidence the latest range is called Namibia and draws inspiration from the “naive, clean cave paintings” found in SA’s neighbouring country. Go on: Be King of the Beach in lion motif, or opt for the elephant and add some trunk to your junk!

Advocates: After the Mines – Jason Larkin

Written by | Found in: Advocates | Posted on: 2 Dec 2013 - 8:23 am
  • After the Mines - Jason Larkin

Since forming Fourthwall Books in 2010, Oliver Barstow and Bronwyn Law-Viljoen have grown the independent publishers into a veritable go-to for beautiful art and culture hardbacks. Now they launch After the Mines, an incisive and wide-ranging photographic book that explores the vast waste dumps created by Joburg’s gold mining industry.

Photographed by award-winning Brit, Jason Larkin, the book discovers how, over the decades, life on and around these dormant and toxic remains has developed. What could be a tragedy is beautifully handled through Larkin’s adept lens. These man-made hills appear to answer some of the big and small questions facing South Africa today – the legacy and future of the mines, environmental degradation, service delivery and the housing crisis.

Advocates: Arsenal Dressed by Lanvin

Written by | Found in: Advocates | Posted on: 26 Nov 2013 - 8:51 am

When I read that Lanvin is to be the new “suits to the boots” of the Arsenal football team, my curiosity was piqued. Not so much that one of the world’s best football teams would chose the impeccable cut and slightly left-field design house – these fit fanatics are, after all, notorious shoppers. No, commercial sense aside, I was intrigued by the thought the ebullient Alber Elbaz would look beyond the beauty and glamour of womenswear to clad a side of rough-and-tumble ball-kickers. But then the designer is known for his wit and humour, and perhaps, for him, this is merely a different sort of playing field.