Written by | Found in: Fashion Style | Posted on: 31 Oct 2014 - 8:40 am
  • Sweat Jeans Grey, R3 999 & Sweat Jeans Blue, R4 699 both diesel


We’re hoping by now that you’re familiar with Diesel Jogg Jeans – the latest hydrid denim range produced using a combination of jersey and denim. If not – it’s time to treat yourself!

To the touch Jogg Jeans feel soft and stretchy just like sweat pants, but to the eye they look and fit exactly like a normal pair of denim jeans …only a million times more comfortable. 

Summer is here – and with it the reluctance to don a pair of skinnies on even the coolest day – but this “miracle-like” invention makes wearing jeans rather blissful.  Jogg Jeans will allow you to continue to enjoy your favourite look yet have both the freedom to move and feel comfy like never before!

See more of our Summer Denim Essentials HERE + stand a chance to WIN R6000 worth of denim prizes. 

Advocates: PUMA Reissues the Boris Becker OG

Written by | Found in: Advocates Fashion | Posted on: 31 Oct 2014 - 8:19 am
  • The Classic Boris Becker OG, R2499, Shelflife
    Keep an eye out on twitter @PUMASouthAfrica and for further details.
Rusty Beukes
Style Advocate since April 2014
Read bio here
View all posts here

Puma’s bringing back the classic Boris Becker OG, a timeless tennis sneaker that the 17-year old Becker himself wore during his famous and groundbreaking Wimbledon win in ’85. Featuring an all white leather finish and bright red Formstripe, the Boris Becker OG is the epitome of Puma’s tennis heritage.

Made for the court and loved on the streets, I would definitely want to add a pair to my Puma archive. Only a limited number of pairs will be available in SA at Shelflife stores with more coming in 2015.


Written by | Found in: Fashion Style | Posted on: 29 Oct 2014 - 12:44 pm


Frank Gehry is among the most acclaimed architects of the 20th century, renowned for his use of bold, postmodern shapes and unusual fabrications – his work includes the Walt Disney Concert Hall and the Guggenheim Museum in Bilbao, Spain. 

He is also enjoying a major moment: his retrospective is in full swing in Paris and his architectural feat, the Foundation Louis Vuitton located in Paris, on the site of the Jardin d’acclimatation in the Bois de Boulogne opened recently. 

And while we at focus on manly stuff we could not forego acknowledging Gehry’s recent design of a handbag for the Celeberating Monogram collaboration with LV.

Gehry has the ability to bring dynamism to an object… to create movement in something that is inert, he uses weird shapes and crazy angles – somewhat depicted in the architecturally fluid lines in his interpretation of the handbag.

News: Joop! Homme South Africa

Written by | Found in: News | Posted on: 29 Oct 2014 - 11:40 am
  • Lehasa Moloi, the ambassador for JOOP! Homme South Africa. Follow Joop! Homme S.A. on Twiter & Instagram @JoopHommesZA & Follow Lehasa Moloi on Twitter & Instagram @Hasaling
    JOOP! Homme is available at the following selected stores: Edgars, Red Square, Foschini, Truworths, Dis-Chem, Markham, Clicks and Stuttafords. Price range: 75ml RRSP R555; 125ml RRSP R755


Joop! Homme South Africa is rolling into its second year with local ambassadorship. The inaugural honour was bestowed on Maps Maponyane for 2014 and now the pink bottle has been passed on to none other than Lehasa Moloi.

Lehasa is an actor/rapper from Johannesburg, best known as the presenter of Sony’s Mgongo Show. Lehasa has also acted in the international movie Spud and released his first single via his twitter page. 

JOOP! Homme is a fragrance of contrasts: Cool and spicy, Warm and sexy! With top notes of Bergamot & Cinnamon, middle notes of Orange Blossom, Jasmine & Honeysuckle and ending with base notes of Sandalwood, Vetiver, Patchouli, Amber, Tonka Bean, Musk & Vanilla.

Congratulations Lehasa!

Advocates: Clayton Swanepoel | Simon and Mary

Written by | Found in: Advocates Fashion | Posted on: 24 Oct 2014 - 1:22 pm
Clayton Swanepoel
Style Advocate since October 2013
Read bio here
View all posts here

I’ll be honest, hats are not my thing. So when I first encountered Simon and Mary I was a little sceptical. I tried a few on and fell in love. They’re so well crafted that even my large head felt at home in one of these noggin covers.

With a background of 70 years millinery experience, these guys are making hats the way the original milliner extraordinaire, Simon Pozniak, did back in the 60s. They’re even using the same machinery.

Find them at various stockists from R500. 


Written by | Found in: Living Style | Posted on: 24 Oct 2014 - 12:40 pm
  • Gentleman's hand-crafted from hand-machined solid brass and French Oak, R7 500, Wolf & Maiden
    Stockists Wolf & Maiden, Creative Studio, +27 79 088 8174, Unit AG16, The Woodstock Exchange, 66 Albert Road, Woodstock, Cape Town


We’re talking the wooden clothing type. We’re hoping you’re the kind of guy that takes care of your clothes and a wooden valet helps you do just that.

The sturdy stand keeps clothes wrinkle free for those that like to prep the night before. It’s also the ideal way to air your clothes after a long day of wear before hanging them back up in your wardrobe.

It’s the perfect solution to keeping your clothes organised and your dry cleaning bills down. And of course they’re a manly addition to your bedroom – sort of Kennedyésque.


Written by | Found in: Grooming | Posted on: 24 Oct 2014 - 11:40 am
  • Platinum Wax ( back, sack, crack and down there) 60 min R 430, Glasshouse Rejuvenation for Men (


While we’re all for a bit of maintenance, waxing lyrical to your friends about your regular back, sack and crack wax isn’t! However, with summer here we’re hoping you’re planning a tidy-up. Heed the following. Trim your chest hair. No one wants to see a tuft of tresses leering out from your v-neck t-shirt. How short? Your call – but avoid pruning yourself into a prickly pear.

There are places that should glide  — namely, your back and shoulders. Get them waxed by a professional every six weeks or so. While a “little less lawn makes the tree look taller” it is imperative that it looks natural. Trimming your pubes into a triangle is a no-no.

Don’t forget about your butt. Most men’s rears aren’t exactly follicle free – make sure there isn’t a heap of hair lurking below the waistline.

Go bare down there? Never.


Written by | Found in: News | Posted on: 22 Oct 2014 - 9:00 am


Adhering to the Louis Vuitton values of innovation, collaboration and daring, a new generation of image-makers was also asked to contribute to the visualisation of #Celebrating Monogram.

See their take on Celebrating Monogram now on Here, Colin Dodgson interprets Karl Lagerfeld’s Punching Bag, Suitcase and Trunk.

eDition: Summer Denim eDition

Written by | Found in: eDition News | Posted on: 16 Oct 2014 - 11:34 am


The Summer Denim eDition is now live at

A curation of on trend & classic denim pieces you need to know about PLUS you could win a bumper denim hamper worth R6 000! 

See the full story and entry details HERE


Written by | Found in: Living Style | Posted on: 9 Oct 2014 - 3:01 pm
  • Visit to view further collections
  • Woven Rope Stool, R1 250, available at
  • Woven Rope Stool, R1 250, available at


The modern lines and framework, completed with woven rope seating, make the Dark Horse Rope Stool a stylish addition to any man’s home. Whether you’re looking for table seating, kitchen counter or bar stools, this elegant yet masculine design will enhance your space. Our favourite?  The “all-black “collection featured here. 

Dark Horse was founded by talented, local interior design and architecture duo, Lise du Plessis and Jarrad Nelson in 2011. See more of their work at

Grooming: BEDROOM & BODY

Written by | Found in: Grooming | Posted on: 9 Oct 2014 - 1:01 pm
  • Photograph: Byron Keulemans | Model: Joe Weir
  • Keep your linen fresh. Hair products like waxes and gels can muck up your pillows. A spritz of pillow mist will do the trick.
    Relaxing Pillow Mist, 100ml, R310, L’OCCITANE Contains the essential oils of bergamot, mandarin, sweet orange and geranium.
    Shop now
  • Don't scent your nether regions. Good old-fashioned soap and water is just fine. You don't want your partner thinking you’re attempting to hide something.
    Aēsop Cleansing Slab, R290, LOADING BAY This low-foaming, vegetable-based soap, with just a hint of Tahitian Lime is non-drying, pH-balanced and free of synthetic fragrances.
  • Smelly feet, crusty calluses and ugly toenails are a big turn-off and not likely to inspire any footsie-footsie. Give your feet an overhaul regularly. Treat yourself to a professional peddie or give your feet an overhaul at home.
    Tweezerman Essential Grooming Kit R495, Dis-Chem Pharmacies Packed in a convenient, sturdy storage case, this kit provides head to toe grooming with it’s precise stainless steel tools. Executive Pedicure 60 min, R260, Glasshouse Rejuvenation for Men
  • If your partner likes it a little rough they’re likely not referring to your hands. Make sure you keep your nails short and filed and your hands moisturised.
    Shea Butter Hand Cream, 150ml, R330, L’Occitane Honey, almond extracts and coconut oil are blended with shea butter to create this extremely effective care. Rapidly absorbed to leave no oily traces.
    Shop now
  • Bacne. We get that most men are prone to the odd zit or festering ingrown hair, but bacne can be a real passion killer. Exfoliate regularly and use grease-busting body washes
    Verbena Body Salt Scrub, 400g, R495, L’Occitane Salts from the Mediterranean Sea combined with extracts of verbena, orange, geranium and lemon tree in a luxurious exfoliating body scrub.
    Shop now


Your hard work at the gym has paid off, you’ve mastered your charming smile, you’ve upped your style ante and finally you’ve plucked up the courage to seduce the hottie you’ve been pursuing for weeks. And while clothes may make the man and muscles the conqueror, good grooming makes the lover. So may we suggest you take note of the following grooming tips and make sure your pillow talk doesn’t turn into awkward small talk. 

Use this checklist and seduce with success. 

eDition: Skagen | eDition #5

Written by | Found in: eDition | Posted on: 19 Sep 2014 - 1:18 pm


The seaside village of Skagen in Denmark attracts many with its simple and peaceful way of life. It is no surprise then that Skagen, a contemporary lifestyle brand, is rooted in simplicity. Combining the inspiration of timeless Danish craftsmanship with thoughtful innovation, Skagen creates High-Quality products that are both functional and elegant.

See the Skagen story, Ebb & Flow, here.