If you’re young, bold and somewhat irreverent then this one’s for you. Inspired by the legacy of HUGO Man – HUGO introduces HUGO ICED: a source of invigorating energy, daring freshness and a boost of confidence when it’s needed most.

Iced Mint, Wild Tea and Vetiver explode in a cool, cutting-edge fusion of invigorating ingredients that are sure to awaken the senses. The icy freshness of the composition is reflected in the design of the flacon; the distinctive water-bottle shape of the bottle remains unchanged but this time the color befitting icy, metallic silver.

#YOURTIMEISNOW – discover the new ambassador for HUGO Man Fragrances here.