The Ben Sherman SS15 Collection sees the British paying homage to their heritage and returning to the place where it all began – the iconic Brighton Pier. The Brighton area holds a great deal of significance to the brand as it was here where Ben Sherman was born and also the location of the first ever factory for Ben Sherman.

As always, the Button Up concept remains a key signature with the brand throughout the years – a deliberate choice that exudes ‘Britishness’

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