FISHERMAN’S FRIEND

It’s easy to see, consumers are becoming increasingly informed and educated on why we should clean up our fast-fashion lifestyles. With this said, it leads to a more extensive discussion on why more of us are wearing other people’s ‘old clothes.’

Yes, you heard it right. Secondary market behaviour is something consumers are moving towards in multiple forms – from reselling to recycling to reusing. The second-hand industry is booming as the idea of a ‘revolving wardrobe’ is more widely adopted.

So, we scoured thrift shops selecting stylish pieces to show you just how easy it is. Finish your re-purposed outfit with the must-have Your Badge Statement eco-friendly urban shopper, and give yourself a well-deserved pat on the back!