HUGO URBAN JOURNEY

HUGO URBAN JOURNEY

HUGO Parfums unveils the next chapter of its #YourTimeIsNow campaign with a new limited edition scent – HUGO Urban Journey – a refreshingly energizing, woody and aromatic take on its original scent Hugo for Men. Loaded with uplifting floral and green...
GET GROOMED: SUMMER SCENT SELECTOR

GET GROOMED: SUMMER SCENT SELECTOR

As summer sets in, consider adding a new fragrance to your collection. For one thing, your skin tends to produce more oil during the warmer months, which acts as a natural scent magnifier meaning less ‘product’ goes a longer way. Which is also why crisp, fresh and...
NEW FRAGRANCE: BOSS BOTTLED TONIC

NEW FRAGRANCE: BOSS BOTTLED TONIC

For the many lovers of Boss Bottled fragrances here’s one you’ll definitely want to add to your collection – the new Boss Bottled TONIC. Following the popular flankers like Boss Bottled Night (2010), Sport (2012), Unlimited (2014), and Intense from 2015, etc., comes...
HUGO BOSS DEBUTS NEW FRAGRANCE: HUGO ICED

HUGO BOSS DEBUTS NEW FRAGRANCE: HUGO ICED

If you’re young, bold and somewhat irreverent then this one’s for you. Inspired by the legacy of HUGO Man – HUGO introduces HUGO ICED: a source of invigorating energy, daring freshness and a boost of confidence when it’s needed most. Iced Mint, Wild Tea and Vetiver...
HUGO NAMES ZAC EFRON NEW BRAND AMBASSADOR

HUGO NAMES ZAC EFRON NEW BRAND AMBASSADOR

Hollywood heartthrob Zac Efron has been revealed as the newest brand ambassador for Hugo by Hugo Boss. The ultimate embodiment of millennial masculinity, the High School Musical star will inspire the next generation of pioneers as part of an innovative new campaign...