German sportswear giant PUMA taps into Brooklyn-born alternative sportswear brand ICNY for its latest collection. With ICNY’s penchant for reflective goods for added visibility and safety, the two brands fuse safety, function, innovation and style together.
Utilising ICNY’s reflective technology, PUMA’s classic Trinomic R698 is given a futuristic makeover. The R698 is showcased in three strong colour ways. The colourways include black, red and true to ICNYs signature safety style, a striking neon yellow. They’re joined by a Trinomic R698 x ICNY X3M done up in allover reflective silver with the same features. Each silhouette includes reflective piping that runs through the stitching, making them stand out wherever you are.