PUMA taps into Brooklyn-born alternative sportswear brand ICNY for its latest collection. With ICNY’s penchant for reflective goods for added visibility and safety, the two brands fuse safety, function, innovation and style together.
The PUMA x ICNY apparel features a selection of performance styles like the ICNY performance jacket, and logo sweats as well as tees and a range of sneakers. The collection features reflective textures, bold colours and futuristic designs allowing the wearer to shine even in the darkest hour.
PUMA x ICNY can be found at PUMA SELECT stores in Cape Town, Bree Street and Johannesburg, Braamfontein and X–Trend.