A NEW FRAGRANCE: L’ENVOL DE CARTIER

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From ancient Egyptian clay pots, to exquisite Lalique fantasies to sexualized sculptural containers in the 90’s, perfume bottles have been produced in nearly every form.

The prevalence of efforts hasn’t stopped brands from finding new and interesting ways to attract consumers and this summer Cartier is making a new entry into the world of bottle innovation with L’Envol de Cartier. The cologne is inspired by ambrosia, the mythical Greek food of the gods, and offers accents of honey, wood, patchouli, and a hint of musk – a light and gentle scent that can be worn day into night.

But the most standout thing is, in fact, its bottle – a remarkable glass bulb suspended in a glass cloche, which allows the fluid to catch the light in a way it wouldn’t in an ordinary bottle. It truly looks like a bottle of honey, precisely what the creators had in mind. The bottle is refillable and the metal top fillagreed with Cartier’s signature guilloché motif. An elegant addition to any mans dresser.

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