We’re assuming you’re not that guy who washes his face with bar soap, right? A man’s skin has large pores, whiskers and produces more sweat – put these factors together and you create a nasty dirt trap. Enter: Exfoliation – the process of scrubbing off dead skin cells to reveal and expose “younger,” fresher skin. This shedding process unclogs pores, keeps skin clean and helps reduce acne breakouts.

But remember this is skincare is not carpentry. Be gentle – you’re not sand-papering; products with rough granular particles are not necessarily better. How often? Depends on your skin type and the product you’re using.