BEN SHERMAN LAUNCHES AW17 COLLECTION

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Keeping in line with the heritage of Ben Sherman while still embracing men today “Modern Rhythm” celebrates Two Tone British Ska beat music and youth culture underpinned by the spirit of the sharp, smart 60s American Jazz scene.

The essence of “Modern Rhythm” is captured through seasonal drops in themed moods: Sixties Sharp, British Beat and West Coast Sound Studio keeping you decked out in true Brit style throughout winter. Our favourites? The trench coat and the parka of course.

For more information on the collection visit www.bensherman.com.

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