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Rusty Beukes

Rusty is a multi-platform creative who has worked for major fashion and e-commerce platforms such as ELLE, 36Man, Style36 and Spree in the South African market. He has led creative projects and produced fashion content and much more for as well.

Latest posts from Rusty

Advocates: Peter’s Fashion Campaign Mash Ups

Written by | Found in: Advocates | Posted on: 6 Feb 2015 - 9:22 am

During his spare time Cape Town based Art Director, Peter Georgiades, artistically re-works fashion campaign images into unusual and creatively pleasing artworks.  And I am obsessed. It started as a time-filler and has become a fixation. Here’s a quick look at some highlights from Peter’s Behance. Enjoy and follow him on Instagram here.

Advocates: PUMA Reissues the Boris Becker OG

Written by | Found in: Advocates Fashion | Posted on: 31 Oct 2014 - 8:19 am
  • The Classic Boris Becker OG, R2499, Shelflife
    Keep an eye out on twitter @PUMASouthAfrica and for further details.

Puma’s bringing back the classic Boris Becker OG, a timeless tennis sneaker that the 17-year old Becker himself wore during his famous and groundbreaking Wimbledon win in ’85. Featuring an all white leather finish and bright red Formstripe, the Boris Becker OG is the epitome of Puma’s tennis heritage.

Made for the court and loved on the streets, I would definitely want to add a pair to my Puma archive. Only a limited number of pairs will be available in SA at Shelflife stores with more coming in 2015.

Advocates: Rusty Beukes | Jeff Koons

Written by | Found in: Advocates | Posted on: 28 Aug 2014 - 10:20 am
  • Jeff Koons, Tulips, 1995–98. Oil on canvas; 111 3⁄8 × 131 in. (282.9 × 332.7cm). Private collection. © Jeff Koons


Regarded as one of the most influential and controversial artists of the postwar era, Jeff Koons, is having his first major museum presentation in New York at the Whitney Museum of Art. His elevation of kitsch and the appropriation of tacky images and objects culled from popular culture contributed to his unexpected and swift rise to the top of the art world. He is also the 1st artist to almost fill the entirety of the Whitney’s Marcel Breuer building.

If you happen to find yourself in New York, this is an exhibition you should definitely pay a visit, if not, see more of his work HERE. 

Advocates: Rusty Beukes | Fashionable Selby

Written by | Found in: Advocates | Posted on: 19 Jun 2014 - 11:50 am

After his first two books, Todd Selby returns with a behind-the-scenes look at the who’s who in the fashion industry. Each chapter features photographs on the individual subject and will be accompanied by handwritten captions, illustrations and a Q&A. Featuring creatives such as Nicola Formichetti and Dries Van Noten. Fashionable Selby makes for the perfect gift.

Advocates: Alexander Wang x H&M

Written by | Found in: Advocates | Posted on: 15 Apr 2014 - 10:25 am

Introducing the collection on November 6, this accessible collaboration between Alexander Wang and H&M will definitely have H&M stores swamped. This partnership marks the first time that an American designer teams up with H&M. With nothing more than this teaser video below to go by, we’ll all have to wait with patience for more news to come. It goes without saying that I would want this entire collection in my wardrobe. If only!

Video: Alexander Wang x H&M