Fashion: INTRODUCING THE LEVI’S® 501® SKINNY

Written by | Found in: Fashion News Style | Posted on: 28 Feb 2017 - 9:05 am
  • INTRODUCING THE LEVI’S® 501® SKINNY

MODERN STYLE WITH A COVETED VINTAGE LOOK

501® jeans are where it all begun, they were the first of their kind and, just like you, they’ve evolved with the times. With skinny jeans becoming a wardrobe staple, Levi’s® decided to introduce an updated version of the iconic jeans; the 501® skinny.

The newest member comes with a few style differences from its predecessors: the men’s fit sits comfortably below the waist and features the skinny leg design to round out every denim lover’s wardrobe.

“We are very careful when we touch the 501®, and we do it with a lot of respect,” explains Jonathan Cheung, the Head of Design at Levi’s® Brand. “People have been altering their vintage 501® jeans for a snug, skinnier fit for years, so we followed that as inspiration and created a vintage-looking 501® Skinny.”

Available in non-stretch, low stretch and a range of washes for both men and women, the 501® Skinny joins the 501® Family, alongside the 501® Original and the 501®CT.

Follow Levi’s® South Africa on Twitter and Instagram to stay updated.

 

Fashion: Levi’s® LINE 8 TYPE 1 TRUCKER JACKET

Written by | Found in: Fashion Style | Posted on: 14 Oct 2016 - 10:10 am
  • LEVI’S LINE 8 TYPE 1 TRUCKER JACKET, R1 499, LEVI’S

TOP OF THE TRUCKERS

Like a great pair of jeans, a denim trucker jacket is an essential piece of clothing every man should own. No matter how you choose to wear it – the minute you pull on a denim trucker you instantly get a shot of badass style.

These days, they come in all sorts of iterations and some are better than others. We are really enjoying the new Levi’s® Line 8 collection. A progressive expression of Levi’s® clothing, Line 8 presents a full head-to-toe collection inspired by the young and rebellious – a cohesively modern aesthetic that’s understated, new and now.

Our favourite – the denim Levi’s® Line 8 Type 1 Trucker is available in Inky Blue and a great summer Dirty White. The jacket has a distinctive late 80/90’s feel (which we’re digging) and is a great all-round trucker you need to know.

See our SS16 denim eDition here. 

News: LEVI’S® LINE 8 COLLECTION

Written by | Found in: News | Posted on: 17 Jul 2016 - 10:16 pm
  • LEVI’S® LINE 8 COLLECTION

YOUTHFUL. MODERN. FORWARD THINKING.

The Levi’s® Line 8 Collection is progressive expression of the denim giant itself inspired by the young and rebellious. The collection offers a cohesively modern aesthetic that’s understated, new and now.

Here’s what to look forward to – a late 80’s inspired Line 8 Trucker jacket in two really cool washes; the classic Levi’s® one-pocket shirt gets updated with a modern, shorter collar; and new Line 8 trouser includes all the right finishes: tapered leg, cuffed ankle and sateen fabric for a clean look and comfortable, soft feel.

How do you to spot the Levi’s® Line 8 collection? Look for a black Levi’s® tag instead of the classic red tag.

Find a Levi’s store near you. 

Fashion: THE LEVI’S 501® CT

Written by | Found in: Fashion Style | Posted on: 28 Oct 2015 - 8:53 am
  • 501 CT Jeans, R1 499, Levi's
    PHOTOGRAPHER: RICARDO SIMAL

NEW FIT. OLD ICON.

While many styles have stood the test of time, others have fallen in and out of favour. One of them are the classic 501 style. But hey, not to worry, the 501 have been brought back with a banging updated tapered leg option.

The 501® CT – customised and tailored – offers the same robust style that marks it out as a Levi’s classic, but the reinvented cut gives whoever pulls on a pair a more streamlined, contemporary silhouette that narrows toward the ankles. This means the 501’s dress up just as well as they do down.

Follow Levi’s South Africa on Twitter and Instagram to stay updated.

News: INTRODUCING LEVI’S® 501 CT JEAN

Written by | Found in: News | Posted on: 14 Apr 2015 - 12:28 pm
  • Levi’s® 501® CT Jeans will be available in Levi's® stores from the end of February and selected Edgars, Markham, Stuttafords and Truworths Stores from mid March.
    For more info go to www.levis.co.za

LEVI’S® 501® – GETS CUSTOMIZED & TAPERED

The Levi’s® 501® Jean, the world’s first-ever blue jean featuring a timeless straight leg, relaxed fit and signature button fly, has earned its status as the most coveted jean in the world, lived in and loved by generations.

But for the past few decades 501® jean wearers have been customizing their jeans, most commonly tailoring the legs for a closer fit. So, in 2015, Levi’s® introduces the new 501® CT (Customized & Tapered) and continues to offer the much-loved Original 501® jean in an extensive range of sizes, colours and finishes.

The new 501® CT has a little more room at the waist so it sits slightly lower for a more relaxed fit, and the leg is tapered from the knee to the ankle.

Find your perfect pair here. 

News: SHOP TALK | LEVI’S 20th S.A. ANNIVERSARY

Written by | Found in: News | Posted on: 28 Nov 2014 - 11:41 am

20 years ago Levi’s Strauss & Co. re-entered the South African market following democratic elections in 1994. But not only was the return of Levi’s to SA great for fans of the brand yearning to get their butts back into their favourite blues – it also impacted positively on our fledgling democracy by creating fair employment opportunities for local South Africans.

But this was just the beginning: over the past two decades, Levi Strauss & Co. and the Levi Strauss Foundation have provided more than R50 million in grants to organisations in South Africa championing important causes such as HIV/AIDS.

Levi’s has also lent its support to the local music industry by seeking out and throwing its weight behind fresh and dynamic talent

Thanks Levi’s – for helping us live our dreams – IN LEVIS!

Twiter: @LeviStraussSA

Facebook: https://www.facebook.com/Levis.South.Africa

News: Fashion | LEVI’S®

Written by | Found in: News | Posted on: 25 Jul 2014 - 3:36 pm
  • Shop 6172, Lower Level, Victoria Wharf

NEW LOOK LEVI’S® STORE NOW OPEN!

The new look Levi’s® store in the V&A Waterfront is the pinnacle expression of the Levi’s® brand in South Africa, housing an impressive array of the latest fashion trends and the very best in denim.

The design of the stores and graphics draw inspiration from the pioneer spirit and strong heritage of the brand rooted in simplicity and timelessness. Sustainable pine wood that will age with time creates a perfectly neutral backdrop for an exciting denim collection.

If you’re lucky enough to be in the area pop in and take advantage of the opening special – spend R1000 and get a R200 Levi’s voucher. (Ends 27th July)

That’s a pretty rad deal!

eDition: SS’16 DENIM EDITION

Written by | Found in: eDition Fashion Style Uncategorized | Posted on: 6 Oct 2016 - 9:35 am
  • SS'16 DENIM EDITION
    PHOTOGRAPHER: KATINKA

DENIM REQUIRED

There’s really only one thing that can truly be said of denim – we all dig it. (Although there is an unspoken second truism… nothing shows off your butt better than a good pair of jeans.)

The SS16 Denim eDition is a showcase of current key denim pieces for summer brought to by 8 of the world’s most iconic denim brands: Diesel, Levi’s Line 8, G-star RAW, Tom Tailor, Salsa, Jack and Jones, Relay Jeans and River Island. You couldn’t possibly find better company now, could you?

If you’re looking for an extraordinary item like a floral denim shirt or acid washed jeans, you’ll find something here. And for those of you who prefer the timeless classics, we’ve got you covered with an up-to-date selection of your favourite pieces in traditional blues, as well as this season’s fresh colours and washes.

See the full feature here. 

eDition: SS15 DENIM EDITION

Written by | Found in: eDition | Posted on: 23 Oct 2015 - 8:50 am
  • MrDoveton_DenimEdition_E04V1-page-001

DENIM NATION

We rounded up four handsome lads and decked them in denim from iconic brands, Diesel, Levi’s and Tom Tailor and headed into the Boland for a jaunt of our own. The next few pages showcase some damn fine denim, the stuff to go with it and the rad time the boys had wearing it…

See the full story here. 

Fashion: WINTER ESSENTIALS | SHEARLING

Written by | Found in: Fashion Style | Posted on: 4 Jun 2015 - 9:28 am
  • Sherpa Denim Jacket, R2500, Levi’s Stores
    Model:Dirk @ Boss Models | Photograph: Luke Kuisis

SHEARLING FOR SURE!


When it comes to manly outerwear a shearling jacket has to be right up there with the best of them. Originally used for keeping cowboys warm and then lining fighter pilot bomber jackets, shearling has made its way onto the runways. Brands and designers, both big and small, have embraced it this winter and it’s popping up everywhere.

But let’s be honest the real deal isn’t cheap. If you don’t have the bucks for a full shearling jacket there are some decent faux options to choose from. For those of you who are enjoying the seventies trend underpinning fashion at the moment – the shearling jacket, even if it’s just the collar, is the piece you’ve been waiting for. And guess what – we spotted the perfect denim jacket with sherpa lining at Levi’s SA – but get to a store pronto – they’re selling out fast!